VIETNAMESE DRAGON FRUIT: A Rising Star in the U.S.

Vietnamese dragon fruit, known as “thanh long,” has become a standout agricultural product in the international market, particularly in the United States. With its sweet flavor, vibrant colors, and impressive nutritional profile, it not only enhances farmers’ livelihoods but also contributes to strengthening the Vietnamese brand globally.

Current Export Status

Since officially beginning exports to the U.S. in 2017, Vietnamese dragon fruit has demonstrated remarkable success, with export revenues reaching approximately 200 million USD in 2023. The fruit is primarily cultivated in southern provinces like Binh Thuan, Long An, and Tien Giang, where producers continuously work to improve quality to meet the demands of this discerning market.

Market Opportunities

The U.S. represents one of the largest fruit consumption markets worldwide. As health-conscious consumer trends rise, dragon fruit has emerged as an appealing choice, given its high vitamin C and fiber content. Additionally, its good shelf life and compliance with U.S. food safety standards—supported by its growing area code—open up numerous opportunities for expansion.

Challenges Encountered

Despite the promising opportunities, Vietnamese dragon fruit faces significant challenges. Strict adherence to food safety regulations and quarantine measures is crucial. Each shipment must undergo thorough inspection to ensure it is free from pests and harmful substances.

Furthermore, brand recognition for Vietnamese dragon fruit remains limited. Many products lack clear branding, which can hinder consumer recognition and trust. To overcome this, companies must invest more in marketing strategies and product promotion.

Solutions for Enhanced Value

To fully optimize the export potential of dragon fruit, collaboration between businesses and farmers is essential. Establishing cooperatives can enhance competitiveness and lower production costs. Additionally, integrating modern technology into farming and preservation practices is vital for improving product quality.

In conclusion, while exporting dragon fruit to the U.S. presents challenges, it also offers substantial promise. For continued success, both businesses and farmers must stay informed, enhance product quality, and build strong branding strategies. With these efforts, Vietnamese dragon fruit is poised to secure its position in the international market, delivering greater value to Vietnam’s agricultural sector in the future.

Mỹ Mỹ

OURCE OF SUPPLY OF DRAGON FRUIT

If you have not found a reputable and abundant source of dragon fruit. You can refer to and come to FRUIT95’s direct production system to choose for yourself products that meet quality standards, feel secure about the origin at the best price.

Mail: Ad.fruit95@gmail.com / Phone: (+84) 934 01 62 82

Mail: lelamhongmyfruit95@gmail.com / Phone: (+84) 914 57 71 50

XNK FRUIT95 COMPANY LIMITED

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