Latest Developments in the Export Market for Dragon Fruit

Dragon fruit, especially Vietnam’s red-flesh variety, has become one of the most popular tropical fruits in international markets. With its delicious flavor, rich nutritional value, and attractive appearance, dragon fruit has captured the taste of consumers in many countries. However, to seize opportunities and overcome challenges in this highly competitive market, staying updated with market information is crucial.

Overview of the Current Dragon Fruit Export Market

Although dragon fruit remains one of Vietnam’s key agricultural export products, the business results in the first half of 2024 indicate some worrying signs. Specifically, the export value of dragon fruit reached USD 292 million, a 14.3% decrease compared to the same period last year.

Analysis of the Causes

• Impact of the COVID-19 Pandemic: While the pandemic situation has been controlled in many countries, the consequences of COVID-19 continue to affect supply chains and consumption patterns.
• Intense Competition: Other countries like Israel and Mexico are increasing their production and export of dragon fruit, creating significant competitive pressure on Vietnamese dragon fruit.
• Price Fluctuations: The rising costs of raw materials and transportation have increased the product’s price, which impacts the competitiveness of Vietnamese dragon fruit in international markets.
• Quality Standards: Importing markets are increasingly imposing strict quality and food safety requirements, making it difficult for many businesses to meet these standards.

Major Dragon Fruit Importing Countries

China remains Vietnam’s largest dragon fruit import market, accounting for over 70% of total export revenue. Apart from China, other potential markets such as the United States, European Union countries, and Japan are increasingly interested in Vietnam’s dragon fruit.

• China: This market has a significant demand for fresh dragon fruit and processed dragon fruit products.
• United States: U.S. consumers prefer tropical fruits and are health-conscious.
• European Union: The EU market has very high-quality standards, requiring exported products to meet strict regulations.
• Japan: Japanese consumers are willing to pay premium prices for high-quality products with clear origins.

Opportunities, Challenges, and Solutions for the Dragon Fruit Export Industry

Opportunities

• Increasing global demand for dragon fruit.
• Free trade agreements facilitating exports.
• The trend towards clean and safe products.
• The diversification of processed dragon fruit products.

Challenges

• Intense competition from other countries like Israel and Mexico.
• Climate change affecting yield and quality.
• Technical and non-tariff barriers.
• Price fluctuations.

Although facing several challenges, the dragon fruit market still holds significant opportunities for growth. To enhance the position of Vietnamese dragon fruit in the global market, businesses need to focus on the following solutions.

Solutions

• Enhance Product Quality: Implement standards like VietGAP and GlobalGAP to ensure quality and food safety.
• Diversify Products: Develop processed products such as dragon fruit juice, jam, and wine.
• Build a Brand: Establish a strong Vietnamese dragon fruit brand in international markets.
• Participate in Trade Fairs and Exhibitions: Introduce products to international consumers.
• Collaborate with Foreign Partners: Seek reputable distributors and importers.

Despite facing some difficulties in the first half of 2024, with appropriate solutions, Vietnam’s dragon fruit industry can overcome this challenging period and continue to develop.

OURCE OF SUPPLY OF DRAGON FRUIT

If you have not found a reputable and abundant source of dragon fruit. You can refer to and come to FRUIT95’s direct production system to choose for yourself products that meet quality standards, feel secure about the origin at the best price.

Mail: Ad.fruit95@gmail.com / Phone: (+84) 934 01 62 82

Mail: lelamhongmyfruit95@gmail.com / Phone: (+84) 914 57 71 50

XNK FRUIT95 COMPANY LIMITED

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