Frozen Dragon Fruit Earns 5-Star Ratings in Australia

In addition to other well-known Vietnamese products such as coffee and rice, Vietnamese dragon fruit is gaining attention from consumers around the world. Reviews and feedback from buyers show that the demand for dragon fruit is increasing globally, particularly in new markets outside of Asia like New Zealand and Australia. The demand for this fruit heavily depends on product marketing. Various dragon fruit products, such as dried dragon fruit and frozen dragon fruit, have emerged. In particular, information about the health benefits of dragon fruit has been highlighted.

Australian Consumers Rate Vietnamese Frozen Dragon Fruit 5 Stars.

While tracking online sales on the website of major Australian supermarket chain Woolworths, we found many positive reviews for Vietnamese dragon fruit. “I really like the frozen dragon fruit. Can it be bought all year round? The product is convenient, easy to store, and easy to prepare! It is something to be proud of as most reviews are 5-star ratings.”

At another major supermarket chain, Coles, dragon fruit is also available year-round. Consumers at Coles highly appreciate the product’s quality and stable pricing. The dragon fruit sold at both Coles and Woolworths serves as proof of the quality of Vietnamese products.

A survey at one of the largest wholesale and retail supermarket systems in Western Australia revealed that frozen dragon fruit is constantly in demand. Representatives from the MCQ supermarket shared, “The frozen dragon fruit keeps selling, and the supermarket stocks it year-round.” At times, the supply has been insufficient to meet demand.

Strategy to Expand the Market to Young Consumers

Dragon fruit farms primarily export fresh dragon fruit to Australia, but they are also introducing convenient Vietnamese dragon fruit products to young Australian consumers. In the near future, Long An and Tien Giang provinces hope that the Export Support Center will continue assisting local dragon fruit warehouses in their development. The goal is to further boost the export market for agricultural products in general and frozen dragon fruit in particular.

Moreover, frozen dragon fruit warehouses are strictly adhering to Covid-19 prevention measures, ensuring safety throughout the process, from procurement, packaging, and sorting to freezing and transportation for export. Local warehouses are also focusing on purchasing fresh dragon fruit that is currently in excess, processing it into products for both domestic consumption and export.

The Value of Vietnamese Dragon Fruit is Reflected in Growth Rates

Australia is also a dragon fruit-growing country, but due to the impacts of Covid-19, transportation has become more difficult, with slower shipping times. However, Vietnamese businesses continue to face challenges and make efforts to promote their products. Starting from 2020 and continuing into 2021, there have been three marketing campaigns for dragon fruit in Australia. As a result, the export value of frozen dragon fruit has grown significantly, with an increase of over 85%.

According to the latest updates, statistics on the volume of dragon fruit exports are still pending, but in practice, frozen dragon fruit is now sold in many supermarkets. Vietnamese dragon fruit proudly asserts its quality in Australia, one of the countries with the most stringent food standards in the world.

OURCE OF SUPPLY OF DRAGON FRUIT

If you have not found a reputable and abundant source of dragon fruit. You can refer to and come to FRUIT95’s direct production system to choose for yourself products that meet quality standards, feel secure about the origin at the best price.

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